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Estate-HQ vs Goodlord

Estate-HQ vs Goodlord — full CRM, not just a referencing add-on

Goodlord is brilliant at tenant referencing and pre-tenancy admin. Estate-HQ does that *plus* the full lifecycle: rent, compliance, renewals, S21, maintenance, multi-branch. One tool, one price.

Estate-HQ
From £29/mo
Goodlord
£25-40 per tenancy + monthly

Goodlord charges a monthly platform fee plus a per-tenancy fee on every new tenancy (referencing + deposit). A 50-tenancy/month agency typically pays £1,500+/month all-in. Estate-HQ is £79/month flat with referencing at £15-25 per check (pay-as-you-go from your credit balance — no monthly commitment).

Goodlord built a great pre-tenancy product: tenant referencing, e-sign, deposit registration. Most UK lettings agents use it as a layer *on top* of their CRM, paying per-tenancy fees that stack up fast. What Goodlord doesn't do — and never claimed to — is the rest of the tenancy lifecycle. Once the tenant is in, you're back to your CRM/spreadsheets for rent collection, certificate reminders, renewals, notices and reporting. Estate-HQ is the full lifecycle in one place. Pre-tenancy (referencing + RTR are built-in at lower per-check prices). The tenancy itself (rent, compliance, renewals, S21/8 with compliance gate). Post-tenancy (deposit return, archive, reporting). One subscription, no per-tenancy fees.

Feature by feature

Feature Estate-HQ Goodlord
Full tenancy lifecycle CRM ✓ Pre-tenancy only
Rent collection + reconciliation ✓ —
Compliance certificate tracker (EPC/EICR/Gas) ✓ —
Renewal workflow ✓ —
S21/S8/S13 notice generator ✓ —
Maintenance ticketing ✓ —
Multi-branch agency support ✓ Limited
Tenant referencing From £15 From £18-30
Right-to-Rent verification £10/check Included with referencing
E-signature on AST ✓ ✓
Deposit scheme registration ✓ ✓
Tenant portal ✓ Limited (pre-move-in)
Landlord portal with auto-statements ✓ —
Contractor portal ✓ —
Per-agency SMTP (your domain) ✓ —
Bulk-email tenants/landlords ✓ —
Pay-as-you-go per tenancy No — flat plan £25-40 per new tenancy
30-day no-card trial ✓ Sales call

Common questions

Can I use Estate-HQ alongside Goodlord? +
Yes — many agencies do, especially during transition. Run Goodlord for in-flight pre-tenancy work, Estate-HQ for everything else (rent, compliance, renewals). Once the in-flight tenancies complete, you can switch new referencing to Estate-HQ's built-in service (£15-25/check) and cancel the Goodlord subscription.
How does Estate-HQ's referencing compare? +
We offer Comprehensive (£25), Enhanced (£35) and Fast Track (£15) tiers — all delivered in 2-4 working days with full ID + RTR + employment + credit + landlord refs. Same legal weight as Goodlord's. Charged from your credit wallet (pay-as-you-go top-ups: £25/£100/£250), no per-month commitment.
What about the pre-tenancy workflow Goodlord automates? +
Estate-HQ handles: applicant capture → reference order → ID verification → AST draft from template → e-sign → deposit scheme registration → tenancy goes live. All from one tenant record. The workflow is faster because everything happens in the same CRM (no copy-paste between Goodlord and your CRM).
Will I save money? +
For most agencies, yes — significantly. The per-tenancy fee model on Goodlord favours small agencies (5-10 tenancies/month). At 30+ new tenancies/month you're paying £750-1,200/month just on per-tenancy fees, before referencing. Estate-HQ is £79/month flat plus £15-25 per actual reference check (only when you order one).

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