Estate-HQ vs Reapit — modern letting CRM at 1/10th the price

If you've ever priced up Reapit you know the drill: a sales call, an implementation call, a contract minimum, a setup fee, and a per-user license that scales linearly with headcount. That model makes sense for agencies with 50+ staff and dedicated IT. It absolutely does not make sense for a 2-10 person letting team. Estate-HQ was built from the ground up for the long tail of UK letting agencies that need a real CRM — properties, tenants, landlords, agreements, compliance, payments, portals — but want a SaaS pricing model that lets them try it, prove it works, and scale up without re-negotiating their contract. The feature footprint is comparable for 95% of what a typical agency does daily. The price is 10x cheaper. Read the side-by-side below and judge for yourself.

Feature	Estate-HQ	Reapit
UK letting agent focus	✓	✓
Unlimited properties (Agency plan)	✓	Per-property fees
Setup fee	£0	£3K – £20K
Implementation time	Same day	8 – 26 weeks
Tenant portal	✓	✓
Landlord portal with auto-statements	✓	✓
Contractor portal	✓	Optional add-on
E-signature on AST	✓	Via DocuSign integration (£)
Multi-branch with RBAC	✓	✓
Per-agency SMTP (your domain)	✓	—
Compliance certificate tracker	✓	✓
Right to Rent verification (built-in)	£10/check	Via Onfido (£12 + setup)
Tenant referencing (built-in)	From £15	Via Vouch/Goodlord (£18+)
Rent collection + reconciliation	✓	✓
Late-rent auto-escalation	✓	Manual workflow
1-click migration from competitors	✓	—
Public API	Agency plan	✓
UK-hosted (GDPR)	✓	✓
White-label / custom domain	Agency plan	Enterprise only
Free trial	30 days, no card	Demo call required
Contract minimum	Monthly, cancel anytime	12-36 months

Can I import data from Reapit into Estate-HQ? +

Yes — we have a 1-click migration tool that maps a standard Reapit CSV/Excel export into your new Estate-HQ workspace. Properties, tenants, landlords, tenancies, certificates, and documents all carry across. Most agencies are fully migrated within 48 hours.

I have 12 staff. Can Estate-HQ handle that? +

Yes. The Agency plan is £199/mo flat for unlimited users, unlimited properties, and unlimited branches. There is no per-seat fee.

What about my landlord/tenant portals? Will they break? +

No. We provide white-label portals on the Agency plan (your branding, your custom domain). Your landlords get statement access; your tenants get rent + maintenance + agreement access — all on your domain, not ours.

Do you handle the Renters Reform Bill 2026 changes? +

Yes, we are shipping the Section 8 ground tagging, PRS database registration workflow, and updated AST template before commencement. Existing customers get all updates included.

How do you make money at £29/mo? +

Volume + add-ons. Subscription revenue covers the platform; add-ons (referencing, RTR, credit checks) cover the variable cost-of-goods. Most agencies pay £29-£79/mo subscription + £30-£200/mo on add-ons. Total bill: a fraction of Reapit, with a similar feature set.

What if I outgrow you? +

You will not. The Agency plan handles unlimited everything. If you genuinely need bespoke enterprise integration (CRM-to-warehouse-management, multi-jurisdiction tax, etc.) we will tell you and you should look at Reapit. For 99% of UK letting agents that is not the situation.